New Collection

Color that moves
with your skin.

Weightless skin tints and velvet lip colors engineered for real skin. Ten shades. Zero compromise.

Shop the Collection Find Your Skin Tint
6 skin tones →
Clean Formula
10 Inclusive Shades
Dermatologist Tested
Cruelty Free
Fragrance Free
Skin Tint
Hero Product

Skin Tint
Lumineux

A sheer, skin-perfecting tint with SPF 30. Blurs imperfections while letting your natural texture show through. Formulated with hyaluronic acid and niacinamide for a healthy, lit-from-within glow.

$42
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Lip Crème
Bestseller

Velvet
Lip Crème

Our bestselling lip formula in five wearable neutrals. Buildable pigment with a soft-matte finish that stays put without drying. Enriched with rosehip oil and vitamin E for all-day comfort.

$28
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Find Your Shade

Filter the full collection by your skin tone.

Why VelvetTone

Built different.

Inclusive from day one

Every formula is developed across the full skin tone spectrum — not retrofitted after the fact. Lip nudes that actually look nude. Skin tints that actually match.

Skin-care actives in every product

Hyaluronic acid, niacinamide, vitamin E, and rosehip oil are core ingredients — not afterthoughts. Your makeup should leave your skin better than it found it.

Clean. Always.

No parabens. No silicones. Fragrance-free. Dermatologist tested. Cruelty-free certified. We publish every ingredient list because we have nothing to hide.